Vision
To be pioneers and distinguished in the world of fruit and vegetable products at the global level.
Mission
Providing a distinctive and supportive environment to provide high-quality services in importing fruits and vegetables from all countries of the world and selling them in the local market and re-exporting to neighboring countries, and building distinguished partnerships locally and internationally in ways that contribute to serving the Kingdom’s economy.
Our Values
- Honesty and trust
- Partners and customers are always right
- Quality and Excellence
- Leadership and teamwork.